About Knowa

about Knowa

Knowa (pronounced "no wuh") is an art and collectibles studio located in the Nashville, Tennessee area of U.S.A. Our main products are limited edition art trading cards, which we affectionately call bitArt. We have been involved in art and collectibles for over 40 years, but bitArt is a new chapter for us. This page gives some background and history about Knowa, and our plans for the future.

Why do we collect?

Collecting is satisfying. Collecting scratches an itch. It can be described as "niche hoarding." It may even stimulate our brains to produce endorphins, giving feelings of safety and comfort...possibly. Whatever. It's fun. And it can be a form of wealth creation, as our founders well know. They have watched collectibles values skyrocket over the last 40 years!

Our History

Knowa was founded by Jon R. Warren in November, 1997. Jon is an internationally-recognized collectibles expert and author of numerous books about collectibles and their values. His subject matter expertise dates from the 1970s. His first book was published in 1985.

Knowa began life as a platform for his market research into the economics of collectibles markets. After years of research, writing, and testing, his firm developed software applications to assist major auction houses in pre-sale estimates of value.

Jon assembled a team of developers and designers to pursue new collectibles ventures in 2021.

As the Internet evolved into so-called Web 3.0, the team saw an opportunity to create new kinds of collectibles, both physical and digital. A burgeoning market for in-game things and digital assets was already forming. We identified a market opportunity after collectors began complaining that the cost of collecting was getting out of reach of the average person. Collectible trading cards were setting new records with some selling in the millions of dollars. With the wealth gap expanding, only the rich could afford the coolest collectibles. We began researching what it would take to create a new kind of collectible that is both affordable, non-counterfeitable, and with provenance recorded permanently in a digital ledger. After reading hundreds of whitepapers and watching countless YouTube videos discussing NFT and the blockchain, we were left unsatisfied. Nothing seemed to offer a solution that was truly different. Non-Fungible Tokens (NFT) of jpegs did not feel right, not sustainable, almost silly.

Our vision for a new era of collecting emerged. We began working on the physical/digital pair and various types of collectibles including art trading cards, 3D humanoid characters, personai, and simulations in virtual worlds. We developed the business blueprint for of our Collectibles Ecosystem in 2021. Knowa Collectibles are the culmination of our research and hard work. Our collectibles are real, virtual, or both, depending on the asset type and where it falls in our ecosystem.

Are we talking NFT here?

NO! We do not produce NFTs of any kind, nor do we plan to. We could go into the reasons why, but will save it for another day. Suffice it to say collecting bitArt is easier and safer than collecting NFTs. Plus bitArt cards are real, you can hold one in your hand.

Our Mission

Our mission is to empower artists and collectors through collecting and trading. We pursue this mission by partnering with artists and building their collector family.

Our Goal

Our goal is to create new classes of collectibles and to grow a vibrant secondary market for the buying and selling of Knowa Collectibles.

Our Products

bitArt© trading cards are our first product. These are NOT NFTs. These collectible cards are standard trading card size and are housed in our special tamper-proof polycarb holders. We build anti-counterfeiting into every work from the beginning.

But each buyer receives more than just a card. The card arrives in a deluxe presentation box and includes a certificate of authenticity and owner manual. The owner manual guides the buyer on how to connect the bitArt card into the KNOWA CONNECT app and unlock additional opportunities available only online. The action of registering ownership creates a digital certificate of authenticity and generates the first record of ownership in our provenance database. For new collectors, staking claim also creates a free Knowa Connect account where collectors can view their collection and unlock special digital-only versions of related digital collectibles. The Knowa Vault account is the membership ticket into the Knowa Collector Club.

card example card back

Collecting Knowa is Different

Collecting Knowa bitArt is unlike anything in the collecting world today because, from the beginning, we support our artists and collectors by operating a safe and secure (and simple) platform for buying, selling, and trading bitArt. We hope our collectibles bring collectors new experiences and the satisfaction, the rush, of owning really cool unique things. A Knowa Collectible is your passport into a new world of collecting.

Join Us?

Early adopters of Knowa bitArt have a ground floor opportunity to own this new brand unlike anything on the market today. We expect an active secondary market to develop.

How is collecting Knowa different?