About Knowa

Knowa (pronounced "no wuh") is on a mission to create a new class of collectibles.

Collecting is satisfying. It scratches an itch. It can be therapy. It makes you feel better. And it can be a form of wealth creation, as our founders well know. They began in poverty, and collecting brought them out.

Knowa has created a new kind of collectible — one that merges the physical and the digital — so collectors can enjoy new experiences and the satisfaction, the therapy, the rush of owning incredible, unique things. A Knowa Collectible is a real object that provides your passport into a whole new world of collecting.

Our Mission

Our primary mission is to assist collectors in weath creation through their collecting and trading. We pursue this mission through creation of our Limited Edition Collectibles. Knowa creates limited edition collectibles that are “real first” but digitally enabled. They have the ability to migrate to the Metaverse as these virtual worlds develop. Our goal is to create a new class of collectibles we call Phygitals because they exist both physically and digitally, and to help grow a vibrant secondary market for the buying and selling of Knowa Collectibles.

The Product

Our first release is a limited edition collector card. It is the size of a typical trading card and encased in a tamper-proof holder. But each buyer receives more than just a card. The card arrives in a deluxe presentation box and includes a certificate of authenticity and an owner's manual. The owner manual guides the owner on how to take their Knowa collectible into the digital world and unlock added features only available digitally. The action of registering ownership "mints" an NFT and establishes the first record of ownership in the blockchain. Registering also creates the Owner Vault where owners can view their collection and unlock special digital-only versions of their collectibles.

Our History

Knowa was founded by Jon R. Warren in November, 1997 after years of research, writing, and discussing collectibles and collectibles markets. Jon is an internationally-recognized collectibles expert and author of numerous books about collectibles and their values. His subject matter expertise dates from the 1970s. His first book was published in 1985.

As the Internet age evolved into the so-called Web 3.0, Jon saw an opportunity to create a new kind of collectible, one that merges the physical with the virtual. Jon started Knowa after collectors began complaining that collectibles were getting out of reach of the average person. With the wealth gap expanding, only the richest could enjoy many of the rarest collectibles. Jon agreed, and began to research what it would take to create a new kind of collectible that is both affordable, non-counterfeitable, and with provenance recorded permanently in the digital world. After reading hundreds of whitepapers and dozens of YouTube videos discussing NFT and the blockchain, he was left unsatisfied. Nothing seemed to offer a solution that was truly different. Non-Fungible Tokens (NFT) of just jpeg images did not feel right, not sustainable, almost silly.

We began working on the concept of "real first, digital second". This means our collectibles are real things first, and include a unique path to digital experiences through cutting edge technology (our secret sauce).

Early adopters of Knowa will have a ground floor opportunity to own a brand new type of collectible unlike anything currently on the market today. We expect an active secondary market to develop and prices to go up.

Follow us on our Blog

Learn more about our thoughts and developments on our blog